The Wild Teacup Comprehensive Brand System

The Wild Teacup is a garden-based herbal tea brand inspired by regenerative farming and traditional plant knowledge. The identity combines organic textures, hand-drawn botanical elements, and a structured serif type system to reflect both warmth and credibility.

The project includes a full logo suite, defined color palette, typography hierarchy, custom brand elements, packaging mockups, and seasonal product labels. Emphasis was placed on communicating harvest timing, origin, and ingredient integrity through a scalable packaging system. The result is a grounded, intentional brand that feels both cultivated and connected to the land.